7 Simple Steps to Winning and Engaging Customers Online
Event on 2015-10-28 14:00:00
This half day seminar is designed to take business owners and managers through a structured 7 step process to complete their own priority action plan for a stronger website. Participants leave wiser, knowing why their existing website is weak, and able to focus on what works for fastest payback. The half-day seminar goes through Seven Steps to help participants create a web marketing funnel to win more customers in a crowded marketplace, with a focus on how real buyers really buy, the power of lead bait "evergreen" content, and how to create a website that attracts, engages and converts visitors into leads, and then buyers. Who is this event for? Owner-managers who want to generate more leads and sales in a busy online marketplace, with stand-out content. Owner-managers who question their marketing operations and seek a more strategic web marketing framework to grow their business with more confidence, now and into the future. Owner-managers who need to understand how their buyers really buy, so they can create the right lead magnets to attract more visitors, stand out in a crowded marketplace, and take market share from their competitors. Owner-managers who want to reach a higher volume of local customers with practical hands-on guidance, tools and techniques, so they can rank higher in search engine results (SERPs,) and beat their competitors. OUTCOME: At the end of this workshop, participants are able to use a range of tools and disciplines to plan, create and implement a robust web marketing system to grow their business. During the workshop participants gain an understanding of: How to assess online performance, and set goals and metrics Evaluate and benchmark competitors The importance of search-friendly content and its role in attracting and converting new customers The role of buyer personas to inform and guide website design and online content Search engine optimisation (SEO) tools to research real buyer behaviour and increase relevance and reach The value of Google Analytics and Webmaster Tools to guide and improve effective web marketing efforts Takeaway: A personal plan in a tailored workbook to optimise your website and online marketing. Praise for Stephen: "As a business our knowledge and experience on how to get noticed online was limited, to say the least. Stephen’s dedicated approach enabled us to get the most out of our website. By using and implementing Stephen’s strategy and advice for our business we were able to see instant results. The key factor was that he listened and understood our business and tailored his coaching to suit our needs. Not only has working with Stephen been insightful and beneficial for our business it has been enjoyable to learn about the ‘science’ of content marketing. I would have no hesitation in recommending him." Owner/Director at WOODUCHOOSE LTD Praise for Dan: "Dan and his team were instrumental in helping us launch our website and making it, and our business a success. They were generous with their time and skills and were bought into our journey from the beginning. I would recommend any small business or startup to get them on board from day one." Frequently Asked Questions: What are my transport/parking options getting to the event? Please leave plenty of time to find a parking space on the Streatham Campus. For details on the various car parks, please visit: http://www.exeter.ac.uk/visit/directions/carparks/. St David's Station is a 15 minute walk uphill. Exeter Central Station is 20 minute walks. A taxi fare from either station is 5 minutes. Where can I contact the organiser with any questions? email@example.com Is my registration/ticket transferrable? Inviations to this event are personal. However, should you ba unable to attend on the day, you can transfer your ticket to another person with marketing responsibilities in your organisation. Do I have to bring my printed ticket to the event? Please bring your ticket, failing that a business card with your name, so that we can check you off on the list of delegates. What is the refund policy? A refund is possible, but no later than 7 days prior to the event. What about refreshments? Tea & coffee are valiable from the Library cafe. The name on the registration/ticket doesn't match the attendee. Is that okay? As long as you have notified us of the transfer of ticket that will not be a problem, as long as the person that you transfer your ticket to works in your organisation.
60 New North Rd
Exeter, United Kingdom