Dental Marketing Workshop with Kristie Nation!
Event on 2015-10-23 07:30:00
Demystifying Dental Marketing: Attracting Outstanding Patients on a Reasonable Budget Your practice has an exceptional location, boasts a terrific team and offers exceptional clinical care. Why aren’t new patients lined up around the block? Why aren't yoru existing patients referring patients "in droves?" Why aren't you attracting QUALITY patients from the internet? Most dental practices are several years behind the curve when it comes to modern marketing, and that’s a big mistake to make in such a competitive field! Creating a complete marketing plan and mastering online marketing isn’t a sign of desperation – it’s a savvy move made by those who are willing to embrace the current marketing landscape and accept that traditional referral based practices and “word of mouth” has evolved. Successful pratices know how to harness the power of search, social and local media to make their practice the obvious answer to “Who is the best choice for care?” This session is designed to smoothly bring your dental practice into the modern age of marketing. You’ll learn: How to create an appropriate marketing budget for your practice's target patient Three tiny changes you can make to your brand that will have a huge impact on new patient acquisition How to stop patients from viewing your practice and its services as a “commodity” Why most dentists are focusing on the wrong components of web marketing The appropriate balance of reputation management, search engine marketing, pay-per-click advertising and remarketing What the “new word of mouth” is, and how to make it your second greatest source of new patients How to keep your patient’s attention on the 360+ days a year they aren’t in your office + Workshop Agenda 7:30 Registration Opens Light breakfast served 8:20 Opening Remarks by Catherine Lightfoot, EEPB 8:30 Kristie Nations on Stage – 10:00 Break: Refreshments Served 10:15 Kristie Nations on Stage – 11:45 Break: Refreshments Served 12:00 Kristie Nations on Stage 1:15 Kristie Nations Q&A 1:30 Closing Remarks by Catherine Lightfoot, EEPB
at Sheraton – Brookhollow
3000 North Loop West
Houston, United States