Ecommerce – Online marketing and Customer acquisition course

Ecommerce – Online marketing and Customer acquisition course
Event on 2015-10-22 09:30:00
Online Marketing and Customer Acquisition Customer aquasition is a fundamental part of a great Ecommerce business.  Understanding how to aquire your customers for the long term is a skill that all Online marketeers should master.  In ths course, you will cover areas such as the customer journey, online marketing channels, social media, affiliates, marketplaces, attribution and SEO Here are some of the modules in the course: Customer Acquisition: Locating new customer cost effectively and the customer journey Online and Offline Media Channels: Choosing the right media mix and above and below the line marketing  Programmatic Display (Display advertising): Find your audience online, Retargeting and Mobile display ads Social Media: Social is two communication, Recommendations are valuable, Each Social Media channel has its own approach and how to drive WOM (Word Of Mouth) Affiliates, Marketplace and Email: Size of the prize, Types of affiliates How to use Email to acquire your customers Attribution: What is attribution?, “Last click” historically wins, but ignores the facts and the differing paths to conversion Search Marketing: Search is important and the anatomy of a typical search results page Search Engine Optimisation (SEO): What is SEO?, It is what your customer thinks is relevant, not you and who is responsible for SEO? Learning Objectives Learn the tools and techniques for efficient and profitable customer acquisition Explore the different marketing channels available Understand the world of Social, affiliates, marketplaces and email in acquiring and marketing to your customers Measure the marketing results using attribution models Understand and develop a strategy for search marketing and SEO Who should attend? This course is ideal for anyone interested in online marketing and aquiring your customers Examples include: Marketers responsible for the sales performance of the ecommerce channel; CRM teams interested in the overview of CRM and eCRM; Marketing teams who have the responsibility for CRM and Social Media; or Heads of Ecommerce looking to lead team improvements in selling 50% Funding details Practicology courses are now funded 50% by the Tech Partnership – Book now! On 10th July the Tech Partnership extended its funding to include 3 Practicology training courses, for businesses to secure up to £500 funding per employee. There is no limit on the number of course participants per business, but there is a finite amount of funding which is available on a first-come, first-served basis until 31st December 2015 To request a Training Fund Pack simply submit your details using the form and we’ll be in touch (or email training@practicology.com) Or if you would prefer us to help you with the application, call one of our advisors on 020 7323 0539.  Note: Practicology will charge the full fee and you will be able to apply to The Tech Partnership for the 50% funding of the ex VAT total – You must be an employee of a UK Limited company Course details One day course (9.30am to 5pm) Delivered at a Central London venue Use of a tablet or laptop is optional   IMRG Accredited Certificate for all completed courses   Contact us at training@practicology.com or call us on +44 (0)20 7323 0539  

at The Rathbone Hotel
30 Rathbone Street
London, United Kingdom

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