Email marketing: finding the perfect blend of content & product

Email marketing: finding the perfect blend of content & product
In shortened form (my favourite), it's simply 'Who cares?'. The longer form is 'What does this email do for my customer?' You see, metrics such as click-to-open rate can mislead marketers – it's not simply a game of shepherding the reader on to your …
Read more on Econsultancy (blog)

Investment in Thought Leadership and Content Marketing Set to Triple but
New research signals that content marketing and, specifically, thought leadership will assume ever-growing importance for B2B marketers. "Capturing current thinking on content marketing and thought leadership," a survey-driven white paper from …
Read more on PR Newswire (press release)

10 holiday marketing trends every small business should leverage
Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need …
Read more on Mashable

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