Dana Point, CA (PRWEB) April 30, 2015
ERPVAR.com announces the first webcast in ERP consultant inbound marketing training series, Friday, May 8, 2015 at 10 AM PT. Effective marketing programs leverage strong relationships between complimentary partners. Learn how ERPVAR.com is assisting ERP VAR’s and 3rd party solution providers (ISVs) leverage each other to increase profits. ERP VAR’s (ERP value added resellers) are invited to learn how to leverage community blogs, community inbound website links and community social media to increase social media and search engine presence.
Inbound Marketing is no small task. For ERP consultants, there are many components of a successful inbound marketing strategy.
Join this session to learn the following 10 steps to building a successful ERP consultant inbound marketing program:
Define buyer personas (i.e. selling to the CEO as opposed to the CFO)
Identify buyer persona’s pain points
Create a list of targeted keywords
Set your Inbound Marketing goals
Outline a content strategy
Design lead nurturing process
Create a blogging strategy to convert website visitors to leads
Implement an Inbound Marketing platform
Recruit an internal or external team of inbound marketing experts
Create compelling Call To Actions (CTAs)
Title: Learn 10 Steps to Building a Successful ERP VAR Inbound Marketing Plan
Date: Friday, May 8, 2015
Time: 10 AM 11 AM PT
Established in 2012 and headquartered in Orange County, CA, ERPVAR represents the collective expertise of AccountMate, Acumatica, Epicor, Infor, Intuit (QuickBooks Enterprise), Intacct, Microsoft Dynamics, NetSuite, Sage 50 (formerly Peachtree), Sage 100 ERP (formerly MAS90 and MAS 200), Sage 300 (formerly Accpac), Sage 500 ERP (formerly MAS 500), Sage ERP X3, SAP Business One, SYSPRO, TRAVERSE ERP, xTuple and third party developers combined with the expertise of local implementation ERP consultants. These local ERP consultants provide end users with a thorough needs analysis to determine which ERP software functionality is required to address their unique needs. If a business process assessment is required, the local channel partner is enlisted to provide a comprehensive examination with end user company departments to insure the correct ERP software is selected implemented and the staff is properly trained. For more information, please visit ERPVAR.com.