How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)
During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for …
Read more on WordStream (blog)

25 Digital Marketing News Sources You NEED to Be Reading
Obviously the definitive place to get (officially sanctioned) news about new AdWords features, the AdWords blog is the news source for PPC marketers who need to know what's going on as it happens. Remember, however, that when it comes to the juicier …
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How much should manufacturers spend on online advertising?
This has a major impact on how much pay-per-click advertising (PPC) will cost you. There are tools out there, such as SpyFu, that can give you more granular information on your competitors, the keywords they are targeting and also how much they may be …
Read more on Crain’s Cleveland Business (blog)

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