IndexTools and QueroMedia Team up to Increase Companies’ Web-Based Revenue

New York, NY (PRWEB) December 4, 2007

IndexTools continues its drive to bring the power of its online marketing analytics platform to web-involved businesses across Europe. Its latest move brings aboard QueroMedia — a Belgium-based agency with presence in the Netherlands and Spain that specializes in search engine marketing and conversion optimization — as a Key Alliance Partner.

“A Key Alliance Partnership with IndexTools gives us closer ties to an innovative online marketing analytics platform,” said Tom Bogaert, Managing Partner of QueroMedia. “Moreover, together with our clients we also gain a host of benefits ranging from extensive web analytics training to fast and effective assistance from the IndexTools’ support team IndexTools greeted the new partnership too “QueroMedia has demonstrated profound market knowledge,” said IndexTools COO Dennis R. Mortensen, referring to search engine marketing and optimization. “Already they’ve provided vital assistance by prospecting on our behalf in the markets where they are active. We welcome them as a Key Alliance Partner and the resulting synergy this will bring.”

Beyond the broad business benefits of working more closely together, Tom Bogaert recognized specific technical advantages, indicating several direct means whereby IndexTools’ platform will give QueroMedia an edge in serving its customers’ online business needs.

“Our conversion optimization services are taken to the next level with IndexTools’ advanced web analytics,” said Bogaert. “We’re now able to deploy tailor-made web analytics solutions to our customers, always keeping an international focus. We can identify areas for improvement in our customers’ online business activity, which enables our customers to gain deeper insights in the online behaviour of their visitors.”

In addition, Tom Bogaert remarked how such features as IndexTools’ Advanced Campaign Management empowers international search marketing customers to directly gauge the returns of their marketing campaigns.

“Online marketing is dynamic, complex and rapidly evolving,” said Bogaert. “Yet it delivers consistently higher rewards to those able to use it effectively. Our Key Alliance Partnership with IndexTools gives us what we need to arm our clients with a potent, adaptable business tool to increase web-based revenue.”

About QueroMedia:

Based in Belgium with offices in the Netherlands and Spain, QueroMedia is a company focused on the optimization of search engine marketing and has grown constantly since 1999, currently extending its scope on a European scale.

QueroMedia is the first Belgian Google AdWords Qualified Company, employing 7 Google Advertising professionals. By offering a superior and more elaborate service to that of its competition, QueroMedia seeks to build and maintain a longstanding relationship with its customers. The results it delivers are increased online visibility, more website traffic and more website conversions so that more income can be generated.

About IndexTools:

IndexTools offers a highly customizable and scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools’ services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices:

IndexTools Americas — New York, US
IndexTools Germany, Austria & Switzerland — Frankfurt, Germany
IndexTools EMEA, Asia Pacific — Budapest, Hungary

IndexTools’ competitors include Omniture (Visual Sciences, WebSideStory) Webtrends, and Coremetrics.

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