Marketing technology? Digital? It should be #HumanFirst

Marketing technology? Digital? It should be #HumanFirst
Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand …
Read more on Customer Think

Why Email Still Delivers for Retailers
While email is seen as a traditional form of marketing, it's still an effective way for retailers to reach consumers. Netta Kivilis, head of marketing at Custora, spoke with eMarketer's Rimma Kats about email marketing trends, the role that mobile …
Read more on eMarketer

3 Things About Digital Marketing Your Boss Wants To Know
Your boss does not care how many digital marketing (or offline marketing) programs you are trying your hand at, all he or she cares about is which ones you are executing on. If you aren't able to tell what's working and what's not so you can fine tune …
Read more on Business 2 Community

This entry was posted in Digital Marketing and tagged , , , , . Bookmark the permalink.