Modern Marketing – Seminar Series
Event on 2016-03-02 07:30:00
Four seminars examining the challenges and opportunities of medern digital marketing 85% of initial contacts with a company or business begin with a website visit. Nearly all businesses now have a presence on the web — but only those which truly understand "digital marketing" go beyond just being online, and are excelling in today’s ‘digital marketplace’. So how do you produce great content and tell the stories you need to? How do you retain the rights to your trademarks, copyrights, and intellectual property? Is there analytcal information you can access to help you make better marketing decisions? Can understanding your traffic and online metrics guide you to better content production, navigation and brand decisions? Finally, how do you extend your brand across all marketing channels? Join us to make sure you meet the challenges of Modern Digital Marketing! Dates January 28th, 2016 February 11th, 2016 February 25th, 2016 March 10th, 2016 *Topics and presenters are below Time 7:30am – 9:00am Check-In & Networking – 7:30am to 8:00am Presentation – 8:00am to 8:45am Wrap-Up and Q&A – 8:45am to 9:00am *Continental Breakfast will be provided With any questions please contact Samantha at firstname.lastname@example.org or (952) 746 – 2151 Topics and Presenters January 28, 2016 – Producing Digital Media – Video Messaging That Works Presenting will be Scot Combs, CEO of 3rd Planet Media Group, a video-based content agency and consulting firm specializing in video marketing strategies and production. Scot and the 3rd Planet team have worked for, and with, the best Twin Cities media and marketing companies. Scot is a noted voice and onscreen talent who helped lay the foundation of today’s online radio powerhouses with the creation of NetRadio in the 1990’s. In this session you’ll learn about online video messaging and the strategies companies can implement to effectively "tell the many stories" it has to engage online visitors. You’ll learn how video assets can be one of the most effective components of marketing plan and how to produce them efficiently. February 11th, 2016 – Protecting Your Digital Assets You have great content. You have a five star website. You have competitors. You have visitors who "want it, but don’t want to pay for it." Where is the line between offering a virtual taste of your wares, and making it so your visitors can discern and copy your version of the secret formula for Coke a Cola with a few clicks? What are the "must have" versus the "nice to have" terms and site disclosures to protect your valuable rights without cutting off commerce at the knees? Joe Beckman, attorney and Chair of Hellmuth & Johnson's Business Law Practice spent the better part of 8 years in the General Counsel chair at two publicly traded technology companies. He will share his favorite tips and tricks of the trade. February 25, 2016 – Measuring Online Activity – Marketing Analytics for Insight Marketing analytics can be a rabbit hole filled with misdirection and misleading assumptions, or it can be a highly reliable source of marketing insights to guide your digital content strategy. Data is data and is blind to the outcome, but how you approach your analytics will determine your results. In this session, Google Partner Agency LTR Digital Group will set you down the right path with your marketing analytics. LTR strategist, Dale Brose, will pull the curtain back on Google Analytics and empower you to approach this powerful tool with confidence. You will understand the way the tool is designed and how to turn numbers into insights. You will learn how to query your digital analytics and develop content measurement skills needed to support and inform a tactical plan for your digital content. This will be a working session so bring your laptop and your Google Analytics login. This session will include a Q&A session to address your questions about marketing analytics and using Google Analytics. March 10th, 2016 – Brand Planning & Strategy – Plan to Build Your Brand in Physical and Virtual Space Dan Wallace, President of Idea Food, will answer: (1) What is a brand? (2) How do you build a brand over time in physical and online spaces? Idea Food co-works with leaders of midsized firms to create long term brand strategies and one year marketing plans. This presentation draws on new research from the upcoming book, The Physics of Brand, which Dan co-authored with Aaron Keller of Capsule and Renee Marino of Cupitor. As per the Senior Vice President of Brand for Pepsico, this book blends the rigorous, near-scientific approach brand with a sophisticated, humanistic focus on people's minds. The book offers a comprehensive compendium of all variables to consider for building valuable, memorable and sustainable brands. Dan's presentation provides food for thought on the hidden forces behind brands that matter.
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