The Telltale 8% Drop In Content Marketing Effectiveness

The Telltale 8% Drop In Content Marketing Effectiveness
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was …
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Content Marketing 101: Create Thought-Provoking Content That Hooks Your Readers
NEW YORK, Oct. 14, 2015 /PRNewswire/ — If you intend to attract new customers through your content marketing efforts, it's important to create content that speaks to your audience and doesn't repel them with sales-heavy pitches and jargon. With …
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Content Marketing for the Buyer's Journey
The goal of any content marketing campaign is to nurture a target audience with content until they are ready to become customers. But inevitably, that target audience is comprised of people who are going through their own unique buying experience, so …
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