Event on 2016-05-26 09:00:00
MAPPING EXPERIENCES – ALIGNING for BUSINESS VALUE   Why it matters: Products and services are increasingly interconnected. Ecosystems are the new competitive advantage. The winners will be determined by how well their offerings fit with each other and how well they fit into people’s lives.  The use of systematic, visual representations exposes previously unseen opportunities for improvement and for growth. You’ve may have encountered some of the various approaches already in use – customer journey maps, service blueprints, experience maps, and more.   This workshop introduces the concept of “alignment diagrams,” a category of diagram that includes a range of visual tools to inform strategy. You’ll learn fundamental principles of mapping and have the chance to apply them in hands-on exercises.    What you will learn: Core concepts of mapping –  To start, you’ll get solid understanding of mapping experiences and the role the practice can play in organizations.  Initiating a project – Before beginning, it’s important to frame a diagraming effort properly. This includes determining the perspective, focus, and scope, among other things.  Conducting research – Maps of experiences aren’t made in isolation, rather based on research. In this section, you’ll learn how to translate observations and insights into a diagram. Creating an illustration – Visualizing experiences is powerful – it’s what brings teams together and gives them a common vision. In this section, you’ll learn the fundamental aspects diagramming.   Strategic alignment – In the end, it’s not the “map” but the activity of “mapping” that’s most important. To conclude the day, you’ll find out how facilitating conversations is the key to a successful mapping effort.  Who should attend: This workshop is suited for designers, product managers, marketing specialists, and business leaders looking to understand how to better get an overview of the customer experience. The course assumes some familiarity with product or service design and/or customer experience management, though that is not a prerequisite.  Who is teaching the workshop: Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Consulting and Education at, an online virtual whiteboard solution. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix. Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany. Jim plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first full-length book, Designing Web Navigation (O’Reilly, 2007). His second book, Mapping Experiences (O’Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at and tweets under @jimkalbach. Workshop 2 with Jim, May 27: Defining UX Strategy – Crafting a Blueprint for Success Please see here for more details. What it costs: Workshop 1: 450 EUR + 19% VAT + Registration Fee Workshop 1 and 2: 800 EUR + 19% VAT + Registration Fee For Groups: If you can pull together four or more employees from the same company, we’ll let you in for 10% less. Please contact us via What rule applies to cancellation and transfers:  Cancellations must be received in writing: E-mail: or mail: NetFlow-Lindemann, Autal 10 c, 22880 Wedel, Germany  Prior to March 22, 2016 you may request a full refund. Between March 23 and May 10, 2016 you may request a 50% refund. After May 10, 2016 there are no refunds available. Please note that any refunds given will be returned less the Eventbrite registration fee and the fee PayPal charges for each registration. Additionally credits must be issued and confirmed prior to the event in order to be considered valid.  No refunds will be given for No Shows  Transfers: Should you wish to transfer your registration to someone else, we require notice of such in writing, a minimum of 48 hours prior to the event.  WORKSHOP CANCELLATION:  In the unlikely event that the UX workshops „Mapping Experiences“ and „UX Strategy“ need to be cancelled because of weather, sickness, shortage of participants or other unexpected events, the organizer NetFlow – Karen Lindemann will completely refund the purchase price of tickets. No other liability will be incurred or accepted by NetFlow – Karen Lindemann in the event of a workshop cancellation.  References for other workshops Jim did in the past with NetFlow: "A very well-structured and compact workshop on information architecture and navigation design. Through many real-world examples and a varied set of exercises, the method become quite useful, and the audience could directly benefit from Kalbach's experience." Hans-Joachim Rau, Senior Consultant, namics (Germany) GmbH  "The workshops from James Kalbach conveyed a clear and understandable overview of information architecture and navigation design. The alternation between presentation, group exercises, and discussion was very beneficial to the workshops." Jens-Ole Boelsen, Otto, Hamburg, Germany

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